News / Blog

01.7.2011

Arriving At Our New Brand!

After feedback from our clients and a self-critical look at our brand, we decided that a company name change was a necessity. Over ten years we have matured as a practice and we needed a brand and logo to reflect this and help position ourselves correctly in the market.

Working with marketing experts we decided on “Kalkwarf Architects” as the name to carry us into the future. Unique and recognisable, the name gives us a basis around which to mould our branding and marketing.

Working with Helen Allen, a graphic designer with vast design experience in the architectural industry, we arrived at a stylised version of our original logo to accompany the new name.

Take a look at the PDF to see the design process before arriving at our new brand. Download/View PDF 

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